Skip to content
ESEN
Log in (in Spanish)

All case studies

Peydró Capital Alliance (PCA)  Starting point

From a page with nothing behind it, to a front door that qualifies and alerts on its own.

PCA brings several business services together under one acquisition channel. This isn't a results case: it's the system we had running before the first real contact ever came in.

How it works

How it works

The system that got built

None of this existed before the first real contact. This is the chain, step by step.

Before

A page with nothing behind it.

Now

  1. A custom website, deployed on their own domain.
  2. Their own acquisition channel, with every contact's source saved.
  3. Every sign-up registers itself, with nobody typing it in.
  4. The system classifies the contact on its own.
  5. It lands in the calendar of whoever it belongs to.
  6. The team gets the alert instantly.
  7. If the appointment doesn't close itself, a reminder follows up after twenty minutes.

Who it might belong to, for example:Team member 1Team member 2

From contact to alert, minute by minute

That's how fast a contact reaches the team — with a reminder only when it's needed.

  1. 0 minA new contact comes in through the acquisition channel.
  2. InstantlyThe team gets the Telegram alert: who they are, what they answered and where they came from.
  3. +20 minIf the appointment hasn't closed on its own, a single reminder with their link arrives. When it's needed, a person confirms it.

The source

Every contact arrives with its source: which channel, which campaign, which piece. No numbers — just where it came from.

Sample channel

The result

What we'll measure once the first deal comes in

There's no figure to show today. This is what the system leaves ready to answer the moment there's something to count.

  • How many contacts come in through each channel: which source actually brings people.
  • Which service concentrates the interest.
  • How many book their own appointment, versus how many need someone to confirm.
  • How long each contact takes to reach their first meeting, from the moment they arrive.
  • How many need the twenty-minute reminder to finish booking.

Building the system once you're already overwhelmed is too late.

What does your operation look like?

The first call is a diagnosis, not a sales pitch.